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Refresh for venerable brand, which is now pronounced ‘CLeaR.’
August 18, 2020
By: Happi Staff
Jelmar, LLC has refreshed its CLR line of products, including a new look and a new pronunciation (the range is now pronounced 'CLeaR'). In addition to a new creative campaign, several products have been renamed to reflect the breadth of the expanded product line, noted the Skokie, IL-based cleaning products company. The refresh and changing the pronunciation is said to reinforce the brand's evolution beyond its classic CLR Calcium, Lime & Rust Remover product. “With...
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